The Brief:Drive awareness of a new bathroom cleaning implement, convince consumers it helps clean more efficiently, and encourage purchase. The Solution:A rich media awareness-building banner that repurposes the Virtual Product Trial experience and drives site traffic. The banner and demo anticipated and addressed barriers, allowing consumers to architect their own product "wow" moment.

The Success:During the campaign, 250 million people viewed the Bathroom Explorer - roughly 500% more than average site traffic. Purchase intent increased by 25%. Solid results showcase engaging and strategic ways to educate about a new or unusual product, engage consumers, and increase awareness and purchase.