We developed an installation using two giants Magnum Temptation mock-ups and placed it on the street. As people walked down the street they saw the first giant Magnum Temptation with a vinyl next to it that said: “New Magnum Temptation, now in mini size”.

When they looked ahead in the street they could see the other ice cream mock-up 20 meter away. Despite they were the same size, perspective made it look considerably smaller, dramatizing therefore the novelty.

The perspective effect worked from both sides of the installation.

This activation took place last April. At the time of fill this form results were unavailable yet.