SYNOPSISNoddy and his Toy Town friends have been much loved children's characters since they were first dreamt up by Enid Blyton in 1949. More recently, Make Way For Noddy returned to morning television in CGI animation.For a walk-through of the creative execution, please visit:http://download.digital-outlook.com/awards/Noddy_Creative_Walkthrough.doc.

OBJECTIVES-To develop a branding tool to support all Noddy licensed product (Launch Q1 2005)-Drive online subscriptions to "The All New Noddy Club"-Retain existing site traffic & attract new visitors.TARGET GROUP-Kids 2-6 years old (core 2-3 yr olds).-Mums with kids 2-6 years old.