Nowadays, tragedies are all over the media. People don’t get easily surprised or shocked anymore, so we had to be disruptive in order to get attention to the cause.

“The Exhibition That Shouldn’t Exist” portrayed a reality that many don’t see. It was a collection of paintings designed to look like abstract art. But when people read their description, they realized they were in front of gunshots stories.

Placed among ordinary artwork, each painting had a singular red pattern and its description revealed its story. Each painting was done with a different weapon using the same process:

the shooter fired against a dummy filled with red ink, originating the splatter over the canvas.

At the exhibition, each painting had a QR-code with a video showing how it was done.

- Through controlarms.org/takeaction, the cause reached 143% of its goal on Thunderclap, spreading its message through 814,697 people simultaneously via Facebook posts and tweets.

- Media coverage and repercussion: SIC News Channel, iOnline Newspaper, several blogs and websites.

- Arms Trade Treaty approved on April 2th by U.N. diplomats, with a contribution of Control Arms.

- During this year, governments will have to ratify it and the exhibition will keep on moving to pursue its implementation.