Why use just the LCD screen, when you can use the whole elevator? We decided to leverage the media to the maximum for an experiential stunt. In collaboration with L’Oreal Men Expert, we ran a ‘campaign within a campaign’ to demonstrate just how fast and convenient men’s cosmetics can be, with an in- elevator makeover station to groom men on the go in just the time it takes to ride up to work. Introducing the Makeover Pit Stop.

Makeover Pit Stop play on the Focus Media lift platform and the film became a news on the 24Apr.2017 ?The first Launch date), The social post received over 1 million clicks.

OBJECTIVE:

Social buzz

RESULTS:

On the launch day, Makeover Pit Stop became the #3 hot topic on China’s Twitter, Sina Weibo.

The social post received over 1 million clicks.

And Focus Media received a boost in inquires from clients interested in orchestrating a similar campaign.