Conventional Nigerian anti-malaria advertising relies on shock tactics, trotting out frightening statistics about malaria deaths. The numbers become the focal point, not the need for action against mosquitoes.

The idea behind this TVC is to express with humour and in a thought-provoking way the consequence of trivialising the hazard of malaria, and by extension, the mosquito.

A short, gaunt friend slaps a much bigger and stronger friend, it seems, for no just cause, in an attempt to swat a mosquito that had landed on the friend's cheek. This results in the scrawny friend getting some real pounding and battering at the hands of his erstwhile friend.