Cannes Lions
HAVAS PERU, Lima / LIGA CONTRA EL CANCER / 2022
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In Peru and other countries, the law requires that some products must have warning labels to inform the risk of excessive consumption, also called warning octagons. And in summer, the sun is what we consume the most, that's why we needed to inform the dangers of its excessive consumption.
We decided to place real warning octagons next to the sun on the most popular place of the summer in Peru: beaches. During different weekends of the summer, and with the help of plane, we placed the first and only warning octagons for the sun.
This way, everyone saw our flying billboard: the solar octagons, and became aware of skin cancer, protecting themselves with sunscreen.
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