Spikes Asia

Malaysia Airlines_737-8

DIRECTORS THINK TANK, Petaling Jaya / MALAYSIA AIRLINES / 2024

Film
Demo Film
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Overview

Entries

Credits

OVERVIEW

Background

We’ve been working with Boeing for 75 years. In fact, we’ve been operating 737s since the 1960s, being one of the few airlines to operate 7 out of the 30 first built.

There has been 4 generations of 737s now, with the MAX being the latest, and despite always having new improvements, something never changes: our warm hospitality.

“The 737 MAX delivers enhanced efficiency, improved environmental performance and increased passenger comfort to the single-aisle market.”

Incorporating advanced technology winglets and efficient engines, the 737 MAX offers excellent economics, reducing fuel use and emissions by 20% while producing a 50% smaller noise footprint than the airplanes it replaces. Additionally, 737 MAX offers up to 14% airframe maintenance costs than the competition. Passengers will enjoy the Boeing Sky Interior, highlighted by modern sculpted sidewalls and window reveals, LED lighting that enhances the sense of spaciousness and larger pivoting overhead storage bins.

Execution

In this spot, we see several Malaysians recount memories they have about Malaysia Airlines through the decades, mirroring the very first maiden Boeing generation 1 flight all the way up to its latest incarnation, the Boeing 737-8 Gen 4.

It’s a way to feature the timelessness of Malaysian Hospitality through the ages, and how we always manage to find ways to make people feel at home.

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