Deezer.com, the French leader in streaming music was launching its premium offers allowing suscribers to access 6 millions tracks anywhere on their phone or computer, for 10€/month.

The target audience was users over 25 y/o, people that could afford the premium offer and that would be willing to pay for music.The challenge was that Deezer wanted to communicate on its website only (7 millions unique visitors/month).

The design had to integrate the following functions : select a track, add it to the playlist, upload a picture and dedicate it to their friends & family, on Facebook (via Facebook connect), Twitter or by email.We wanted the design to be as clear as possible with simple interactions so people don’t spend too much time uploading new songs so they can upload as many as possible

As a result, the dedicated website received 600 000 visitors in 2 weeks.

During these 2 weeks, 20 000 people suscribed to the Premium offer, 20 000 songs were added to the playlist (56 days of music) and it’s still going on.