America is the wealthiest country in the world. Yet, hunger and malnutrition are one of its biggest problems. To raise awareness about food poverty in America, the world’s largest fruit and vegetable producer wanted an impactful idea.

Dole came up with a series of larger-than-life projections exposing the shocking nutrition data in New York, Los Angeles and Baltimore, three of the most food insecure cities in the U.S.

Each label shone a light on malnutrition, touching on food insecurity, obesity, and the importance of good nutrition with the goal of driving awareness of systemic food inequality.

After all, changing the health of a nation starts with changing their minds.

We approached people by displaying shocking nutritional data in New York, Los Angeles and Baltimore, three of the most food insecure cities in the U.S. These larger-than-life projections put a spotlight on food poverty.

The projections occurred in New York, Los Angeles and Baltimore, three of the most food insecure cities in the U.S. After the projections took place, a video was launched showing the reactions and the impact it had.

People tend not to pay attention to Nutrition Facts but these ones, they couldn’t ignore. The bold idea suddenly became news all over the U.S. and beyond.

It got more than 135K impressions and $1.3M in earned media, making the headlines of important medias outlets, like Forbes and Yahoo!.