Cannes Lions

COFLER BLOCK CHOCOLATE BAR

LEO BURNETT ARGENTINA, Buenos Aires / ARCOR & CO. / 2009

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A boy and his robot friend are talking about the meaning of life. The robot poses a question and the boy responds with another question that leaves him thinking. The boy pulls out a Block chocolate bar and starts to eat it without offering any. The robot, that has no feelings, isn’t affected at all.

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