Cannes Lions
SAATCHI & SAATCHI, London / PROCTER & GAMBLE / 2015
Overview
Entries
Credits
Description
History makers, like Martin Luther King and Franklin D. Roosevelt, have changed the world and inspired future generations with their powerful words.
But they all started by saying one thing.
“Mama.”
This film shows how mothers are the heart and the start of the journey from babyhood to the heights of human greatness. By capturing the magical moment when a child says that first, most important word, Pampers wishes moms everywhere a very happy ‘Mama’s Day’, and gives them the credit they deserve.
Similar Campaigns
12 items