Cannes Lions

TIDE LAUNDRY DETERGENT

LEO BURNETT, Cairo / PROCTER & GAMBLE / 2005

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Description

A floating head stands in front of a white wall waiting for a bus.A woman walking home with her groceries is puzzled, until she runs off when he scares her.Two men carrying a plank walk behind him to reveal him wearing a white gown and not invisible.

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