Malaysians love their instant noodles. And they love it even more when it’s spicy. We’re talking fiery hot, like Mamee SLLRRP Instant Noodles’ new “Fiery Curry” flavour.

For the commercials, we created a "Mamee Rescue Squad". Members of the squad who resemble firemen watch over people when they enjoy their Mamee SLLRRRP. The squad provides quirky, humorous relief to those unaware of the fact that the noodles give “More Kick, More Satisfaction!” The public was cautioned to "SLLRRRP At Your Own Risk!"