Cannes Lions

Man in the Mirror

THE TOMBRAS GROUP, Knoxville / UNITED STATES DEPARTMENT OF TRANSPORTATION / 2016

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We’ve all been there. Out with friends at a bar. Maybe at a restaurant with co-workers. Or at a club with your significant other. As you escape the long night for a few minutes of solitude to the restroom and freshen up at the sink, it’s quiet. No music, no crowds, just some muffled beats from the DJ’s sound system. It’s at that moment – when you look at your disheveled self in the mirror – that an internal dialogue begins, a life-altering conversation with yourself. “How much have I had to drink? How much more can I have? Am I okay to get behind the wheel and drive home? Should I give someone my keys. Call a cab?” Will you deny the facts and talk yourself into an alternate reality? It’s a do or die moment, but can you rely on yourself to make the right decision?

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2016, UNITED STATES DEPARTMENT OF TRANSPORTATION

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