Cannes Lions

MANDIBLE

TOOL, Los Angeles / NEWPORT BEACH FILM FESTIVAL / 2013

Case Film

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Overview

Description

“Mandible,” is a shocking short film. The 7:00 short portrays a vengeful dentist, who with his sadistic sidekick tears a patient’s teeth out as a penalty for not flossing. This year’s advertising breaks away from the traditional 60-second format, evolving into a seven-minute showpiece that communicates the power of film.

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