Manga, Japanese comics and graphic novels, are at the heart of Japanese culture.

Manga have long fostered imagination in children.

Yet, with the popularity of video games and the Internet, today’s children are reading fewer and fewer manga.

Shogakukan Inc. reminded us of the value of manga in a statement ad, strategically placed in the January 1st issue of a major Japanese newspaper this year.

Cunningly comparing manga with a VR game - symbolizing cutting-edge technology – the ad reinforced the fundamental value that manga offer.

Increase in sales (compared to previous month)

Corocoro Comic: 154%

Ciao: 111%

Both comics are among the widest-read children’s manga magazines in Japan.