The Mango Surprise Promotion was executed in 3 parts:1. Mango Surprise (Live) pranks were played on people across cities. We dropped giant mangoes from trees and rolled 8-foot mangoes down sloping roads on unsuspecting pedestrians. We scared, surprised and caught their attention.2. The ‘Prank Anchor’ then went to the ‘Victims’, told them how Frooti was made from real mangoes and made them sample it too.3. These moments were captured on hidden cameras and edited it to create the brand's TVC, Viral and branded entertainment content. We played over 600 juicy mango pranks across 30 cities.

Result: Sales and buzz are the measures of success. Sales during the activity went up by a whopping 100%. Frooti retained its market leadership by a huge margin. The campaign created unprecedented buzz and word of mouth around the brand. It generated PR worth approximately Rs.15 million across the Internet, social media, newspapers and television. The footage generated during the promo was edited into the brand’s TV commercials and other branded entertainment content.