Cannes Lions

MARKETING-LED BRANDS COMPANY

WHEEL, London / ALLIED DOMECQ / 2005

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A dynamic marketing-led brands business, Allied Domecq PLC is one of the world’s leading FMCG corporations. They own and manage 13 of the top 100 spirit brands, many of the world’s premium wines and three of the best name quick-service restaurants. Their superb portfolio includes: Ballantines, Beefeater, Malibu, Stolichnaya, Perrier-Jouet, Dunkin’ Donuts, Baskin & Robbins and many other household names. Their goal is to deliver growth through maximising their portfolio, their presence and the talents of their people.

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