Cannes Lions

MARKETING SERVICES

JUNG von MATT GERMANY, Hamburg / AOL / 2003

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AOL B2B campaign. An integrated campaign comprising print and online advertising, a microsite, and an e-mailing to draw attention to AOL as an advertising medium. The logo of a big-name brand appears in each type of advertising. But the actual ad is missing. And there’s a reason for this.Because: “You’ll find our ads online at AOL.” The campaign’s microsite provides the solution to the “white” campaign.

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