So we decided to sponsor the San Sebastian Film Festival and make a huge and aggressive event that included different and surprising guerrilla actions, stunts, outdoor and print during the week of the Festival.

In a record 2 weeks, TCM went from being ‘that channel with black and white movies’ to the reference place for must-see films. It’s the most successful campaign TCM has ever made. Thousands of euros in free media coverage. TCM launched TCM Classic. We instantly won a new client.