We created Christmas lights the entire length of Oxford street, London’s busiest shopping area, using classic Christmas characters loving or hating Marmite Gold,. The centrepiece was an interactive screen that allowed people to upload their face, via facebook or an interactive photobooth on Oxford Street, so people could be part of the display. Retailers along Oxford Street were stocking Marmite Gold and we wanted to inform people about the new product where they were already shopping so it was top of mind when in store.

50m shoppers on Oxford Street saw the lights.

20m+ tweets made it a trending topic on twitter.

65000 new facebook friends were added.

There was a queue at the photobooth.

Marmite Gold sold out in retail stores before Christmas.

It also caused a lot of debate on line and raised awareness of the brand and specifically of the Gold variant.