We convinced MTV to create 10” spots, featuring youth describing “pleasure you can’t measure” moments. Back covers of daily free-press newspapers (mainly read during morning commute) featured witty headlines such as “Go back to Bed”, “Pickpocket Strike” and “Next Stop: Marrakech”. Full page in lifestyle magazines with “Loot an Outlet” message facing fashion content. Product sampling during key football matches and in hangout areas utilising fully wrapped smart cars.

Mars achieved #1 top of mind, sales went up 50% on impulse. Moreover, we designed a bespoke methodology to account for the overall media effectiveness and found that people exposed to the whole mix had 93% higher UBA against those exposed to TV only, thus defeating client’s belief that “TV only works”.