Mars Nordics committed to designing an app 100% tailored to their own specific needs, as oppose to applying a more generic turnkey solution. Following satisfaction surveys, this proves to be the single most important lever behind its smashing success.

Each section on the app was designed based on a prioritization strategy and usability requirements in different situations. From pure information about organisational changes to digitization of the employee handbook and access to all materials presented at information meetings.

Each Monday, a thorough analysis of the previous week's traffic is made and distributed to the internal communication teams. Based on this data, we track which sections and what messages drive traffic and engagement and use this information to optimize content the following week.

It has massively exceeded all targets and is now in the process of being rolled out to numerous markets globally within Mars Inc.

Mars Nordics has committed to this solution and today 100% of all written internal communication is channelled through the app. We are planning further developments, including a streaming service so information meetings can be broadcasted live to employees, as well as a picture and upload service, to document interesting situations in real time, i.e., promotions in supermarkets with relevance to sales teams.

The app has been solidly anchored internally and is being used daily by nearly all employees as the natural way to stay informed, whether the information is being pushed via the notification application or looked up by the employees.

The most exciting development prospect will be taking the app from the Nordic Region and applying it globally. This process has been initiated and expectations are high.