Japanese teenagers have a strong tendency to favor brands associated with people/trends they like. By associating MATCH with the band OrangeRange and to produce a fun music video for the artists rather than a product commercial for the beverage, teenagers nurtured a positive image for the brand. They willingly paid for downloading the music video from the web and was also naturally exposed to the beverage through an enjoyable experience with the band through Karaoke.

The CD single became a No. 1 hit, resulting in high exposure through Karaoke distribution. 80% of high school students were aware of the commercial, and 60% among the aware perceived MATCH positively as “a brand for young people”. The Karaoke video continues to gain exposure in their everyday experiences.