Cannes Lions
MOTHER, London / MATCH.COM / 2012
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‘Ukulele’, focuses on the 'match moment' – the moment when two people first meet and realise that this could be the start of something. The spot, a classic tale of boy meets girl, is set in a suburban train station, and shows a boy trying to catch the eye of the girl on the opposite platform by singing a spontaneous song about her. 'Ukulele' is designed to remind people what it feels like to meet someone you’re attracted to for the first time and celebrates what match.com does every day – bring people together to start their own love stories.
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