First, we re-branded the Nationwide auto insurance buying process “The On Your Side® Review” in order to create a branded property out of the process of policy personalization that lead to savings.The creation of a branded Game Show featured a consumer getting a Nationwide On Your Side® Review. Her participation dramatizes how the On Your Side® Review leads to surprising savings.

It was projected that the “Game show” campaign would generate an 11,700-call volume for the duration of the media buy with a $300-$500 cost-per-call.