Cannes Lions
JWT GERMANY, Hamburg / MAZDA / 2011
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In 1945, Hiroshima and the Mazda car company were levelled in an atomic blast. This documentary tells an inspiring human story. The survivors overcame the unimaginable and then went on to rebuild their city from the ashes.
This story, and its challenger spirit, are of particular relevance today. In the wake of the recent tragic events in Japan, the Japanese character is a beacon of hope for us all.
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