We leveraged every opportunity to connect with consumers!.

On site, Mazda2 owned the no. 2 stage, and branded speaker towers across the venue.This is the only branded main stage of any music festival in the country. Branding was fully integrated branding every aspect of the Future Music Festival.We created a Jetsons-themed “Servo” (Aussie slang for gas station) tent to match the theme of the Festival. Complete with a shiny new Mazda2, the Mazda tent became THE place for prized photo opportunities and festival essentials.Site maps, street posters and press, nearly 70,000 app downloads (631,501 sessions), a major consumer promotion and a Future Music wrapped Mazda2 running around the city’s social hubs, established our association.

Following the events, Mazda2 presented the Future Music Festival TV special, capturing all the best things for a highly engaged audience. Channel V’s most successful live broadcast in 3 years.

Our task was to lift consideration of Mazda2 for their next car, amongst our target. Did it? You bet! Research results showed: 58% were more likely to consider Mazda2 for their next car!*And we saw a massive change in attitude:More than 3 out of 4 agreed Mazda is more youthful, more vibrant and more exciting.The campaign clocked over 3.2m total touchpoints.In all measures, it was an outstanding success.*BDA Research