We identified the perfect place for the target, a main artery of leisure and shops in Madrid, where we found a building in the process of restoration and with excellent visibility. We extended a 500 m2 visual on its facade. Using the campaign’s concept image, we recreated a stage inside the megasite where qualified specialists developed different characterisations live. The stage was the mobile phone’s screen, showing the 'live' demonstration of all the applications of an integrated camera.

• Spectacular growth in sales (20%) compared to the same period in previous year.• The activity made news on TV, in papers, magazines and websites, with an advertising value higher than 500,000 €.

• More than 65,000 vehicles circulated every day by the area of performance, which means contact with about 150,000 people (passers-by not included).