Swissbau, the Swiss fair which takes place annually in Basel, is "the place to be" for the construction and real estate industry. As a live experience platform, Swissbau brings together all the relevant players from the construction and real estate industry. It is thus a platform for exchange, networking and interdisciplinary discussion.

BSH stands for Bosch Siemens Home Appliance and is the largest manufacturer of home appliances in Europe and one of the leading companies in the sector worldwide. In the context of the Swissbau BSH Hausgeräte AG Switzerland planned the launch of its new studioLine premium design line, which was to be introduced in Switzerland with a sales event. 100 guests of the B2B clients were invited and the event was to focus on the topics of design, architecture and technology and exclusivity.

Siemens studioLine Lightform-Projection

Exceptional design and unique shaping for exceptional possibilities - that's the claim Siemens is making with its new studioLine product line. At Swissbau in Basel, Siemens organised a product launch and sales event for the new product line for B2B partners with a very special highlight: a special light show/spectacle was created using Kinetic Lightning and staged as a highlight during the event. The form language and the design of the products were visually staged with an innovative lightform projection and unique 3D mapping and musically underlined by futuristic compositions. The stylish staging with graphic animations and mobile LED frames was the highlight of the event.

The event was held on two evenings during Swissbau and was aimed specifically at a selected B2B customer audience from architecture, the specialist trade, general contractors and investors. An exclusive circle of only 100 guests was invited each evening.

Siemens studioLine's turnover was boosted in the following year by a 6% increase in sales figures.