The media team decided to maximize the impact of these extreme close-ups by introducing them into the daily life of consumers. The campaign had to create desire, to surprise, and of course drive consumers in-store. We overexposed the campaign in mass media to ensure an optimized visibility for our 15-49 year-old target.

Everybody saw the campaign during summer: in the streets with 4x3m posters around cities and in bus shelters to create a proximity with consumers during their daily routine. And in press magazines: special poster formats in « Les Inrocks » or double page spreads in ELLE, CLOSER… to make a big impact.

The campaign had a huge and positive impact.

All the media spoke about it.

Everyone recognized it: 99% of the people who saw the campaign associated it to the brand

And most of all, the clients enjoyed it – with sales that soared between 8% and 18% for the different products.

THE MORAL OF THE STORY

It pays to be bold, and we’re lovin’ it.

(Hope you recognized us!)