McDonald’s has made huge changes to their menu over the years. There are fantastic stories behind the brand that aren’t widely known. It felt that the time was right to tell these stories.Overcome barriers to visit by reassuring mum about the food that her kids eat and talk to her in an open and engaging way.Parents don’t connect our food with its source. We wanted to reinforce the link back to the source through our supply chain and provenance story. The campaign goes back to the basics of McDonald’s core Happy Meal food – beef, chicken and potatoes.