In Austria Branded Entertainment is a relatively new category but will surely play a bigger role in the future. It is a new exciting way to communicate with the customer and let them experience the brand. At the moment most Advertising in Austria is traditional one-way-communication and above-the-line marketing. In 2014 Branded Entertainment became a new category at the most importanly Austrian Advertising Awards, the CCA.

DriveThru pranks (customers pranking the employees of a DriveThru) have been a huge YouTube phenomenon for the past few years. Especially our young audience likes and shares those videos. For April Fool’s Day 2014 it was time to turn the tables.

Campaign Start was April 1st, Results until April 29th:

2,1 Mio Views on YouTube

19.500 Facebook shares

890 Twitter shares