To capture Messenger users attention we aired “Home Delivery Service is here soon” teaser TAB before airing main “Home Delivery Ordering” TAB, 2 weeks later when messenger users’ interest peaked we began airing main TAB.So Home Delivery Service was just a click away from Messenger users.Via TAB, Home Delivery members could order what they want by entering their username and password.To increase impact and awaraness of this campaign, we planned 2 weeks banner airing and text link usage at Messenger.Additionally, we gave a mini-roadblock support between 09:00 am–06:00 pm.

McDonald’s was the first FMCG brand which used WL Messenger TAB in Turkey.The TAB was on-air between April 2008–March 2009 and it was visited by nearly 300.000 users and received 35.000 clicks each month.

Campaign supporting banners received 180.000 clicks.The impact helped us increase both brand awareness and target audience’s interest.