Until now, as the spaces in which the unimaginable adventures are unfolded, the pop up stores of The North Face approached the consumers. In commemoration of the 50th year since the foundation, the consumers visit the special pop-up stores. And the customers who tried wearing the McMURDO products get around to receiving the proposal worth doubting the ears.

“You can purchase the McMURDO product which you are wearing now free-of-charge. Can I help you for that shopping?”

At the moment of answering ‘Yes’, suddenly, in front of the customer, the blue sky and the zipline that goes down 120 meters from a dizzy height are unveiled. The shopping situation is extreme, so much so that the McMURDO can be received free-of-charge at the counter installed 120 meters below.

In commemoration of the 50th year since the foundation, the consumers visit the special pop-up stores and they tried wearing the McMURDO products get around to receiving the proposal. “You can purchase the product which you are wearing now free-of-charge.” At the moment of answering ‘Yes’, the blue sky and the zipline that goes down 120 meters from a dizzy height are unveiled. The shopping situation is extreme, so much so that the product can be received free-of-charge at the counter installed 120 meters below. The moments of the adventures overflowing with the thrills, new exploration begins!

It has been gaining great views on YouTube and Facebook websites. The video has been shared rapidly, already achieved over 5mil. Views only in 6 days. The North Face Korea’s campaign series delivers a unique concept to people who lead a routine and would like to help them awaken the values of exploring in their life.