Cannes Lions
SHIMONI FINKELSTEIN DRAFT FCB, Tel Aviv / MEIR PANIM SOUP KITCHEN / 2007
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The idea was a success even before the launch. Major websites agreed to host our banner for free and all cellular operators provided their service pro bono.
Early results have exceeded client's expectation. (campaign launched in April)The client, still adapting to the new techy flavor of his campaign, is overwhelmed by the opportunity to utilize digital media for raising funds. Furthermore, this idea has successfully removed a classic obstacle from the way: the confirmation SMS, along with the full plate and the boy's smile is somewhat reassuring, as for where your money really goes.
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