Cannes Lions

MEALS FOR CHILDREN CHARITY

SHIMONI FINKELSTEIN DRAFT FCB, Tel Aviv / MEIR PANIM SOUP KITCHEN / 2007

Awards:

1 Bronze Cannes Lions
Presentation Image

Overview

Entries

Credits

Overview

Outcome

The idea was a success even before the launch. Major websites agreed to host our banner for free and all cellular operators provided their service pro bono.

Early results have exceeded client's expectation. (campaign launched in April)The client, still adapting to the new techy flavor of his campaign, is overwhelmed by the opportunity to utilize digital media for raising funds. Furthermore, this idea has successfully removed a classic obstacle from the way: the confirmation SMS, along with the full plate and the boy's smile is somewhat reassuring, as for where your money really goes.

Similar Campaigns

8 items

TfL Go Places

TRANSPORT FOR LONDON, London

TfL Go Places

2023, TRANSPORT FOR LONDON

(opens in a new tab)