Our idea was to put our pitch team on Turkey’s Got Talent the day before our 11 board directors and 70 marketing directors had to select their agency of choice.Our pitch team would appear as a rap group, with lyrics that explicitly demonstrated our ability to deliver unconventional media solutions.Using our media relationships we secured the chance to appear for free on the live final of Turkey’s biggest TV show.The team, including our CEO, rapped a song to demonstrate that we could do things that no other agency could. Signs carrying the lyrics reinforced the message.

We won the pitch. Turkey’s biggest advertiser agrees that we have talent.We were seen by nearly 50% of Turkey’s TV viewers.Fortunately for Turkey, KOC now keeps us so busy that our hip-hop career is on hold.