Netflix was launching 'Trese' in the Philippines--the first-ever Filipino comic adapted by the platform into a series.

Objective: Launch 'Trese' in an unmissable way.

Given this, to promote the series, Netflix made 'Trese' take over the entire building of the country's biggest media network, ABS-CBN.

On the night of June 11, 2021, the word 'Trese' was emblazoned on the building of the Philippines' largest media network.

Its logo was changed from 'ABS-CBN' to 'ABC-ZNN.'

Media couldn't get over it.

'We can’t even remember the last time advertising for a show had people talking this much.' - Spot.ph

'The marketing team of the anime series pulled its biggest stunt.' - The Philippine Star

More importantly, within 24 hours after the idea's execution, 'Trese' became the No. 1 film on Netflix Philippines.