Brief: To encourage the public and their families to visit the Museum of Childhood. (The V&A’s toy museum in Bethnal Green.)Solution: A brand campaign that enabled the public to relive their childhood and encourage them to keep reliving it by visiting the museum.

A brand campaign was created that enabled the public to relive their childhood and encourage them to keep reliving it by visiting the museum.All work went live at the same time in London. The sum of which enabled the public to relive their childhood via the work before being encouraged to relive it further by visiting the Museum of Childhood.

As visits to the museum are free it was difficult to gauge an uptake (but the number of cheese rolls sold in the café went up so that’s got to be a good sign). Hits to the website however went up. A lot of washing up liquid bottles were recycled into rockets too. The client was dead chuffed.