A simple, powerful idea. An innovative, great prize. An easy way to win itWe placed a XBOX 360 inside a cristal safe box. People had to guess correctly the 4 padlock digits, open the safe box and win the game console. Clues were sent through a Twitter account during the activity @cajafuerteMSA and hashtag #cajafuerteMSAMSA Safe box activity could be followed at the site www.cajafuerteMSA.comTo reach the Creatives MSA Safe Box went to “El Ojo de Iberoamerica”To reach the Planners MSA Safe Box visited the Top Media agencies of Argentina

#cajafuerteMSA became Trending topic for an hour. In only one day at agencies MSA interacted with more than 1000 people, More than 1000 tweets & 1000 ReTweets.