Cannes Lions
FCB KOBZA WERBEAGENTUR, Vienna / MEDECINS SANS FRONTIERES / 2004
Overview
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Description
An airport in Africa. A man is waiting to pick up a traveller. While waiting, he slips into daydreams in which he sees his people suffering. His waiting is in vain, his "guest" did not arrive. He returns to his car and lays a signboard on the passenger seat. We recognise that the man had been waiting for a doctor.
Outcome
+40% increase of applications.+13% increase of name recognition.
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