Cannes Lions
PEREIRA & O'DELL, San Francisco / IGNITE / 2018
Awards:
Overview
Entries
Credits
Description
78 percent of elected officials in the U.S. are men, and some of these men don’t have realistic views of women. To show this, we turned politicians’ quotes into a short film to highlight the absurdity and danger of allowing these views to go unchallenged. We ended with a sobering reminder: When women don’t run for office or vote, these are the people who write the rules for them.
Execution
The film was hosted and promoted across IGNITE’s social platforms (Facebook, website, and YouTube), targeting every woman in America, especially ones between 18 and 35 years old.
Outcome
Hundreds of thousands of women were impacted by the campaign, but we won’t find out our real metrics until the November midterm election results.
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