Life’s infinitely more interesting with a partner in crime. Someone to get into, and out of, trouble with. We wanted to explore the idea of ‘accomplices’ through a retelling of the Bonnie and Clyde legend. We deliberately chose the iconic song from Serge Gainsbourg and Brigitte Bardot and asked SebastiAn to mirror this modern interpretation. The result is a soundtrack that perfectly embodies the rebellious spirit of our three protagonists.

In a never-ending series of getaways, two accomplices pursue an audacious life with flare and style. With their car at the heart of the action, together they plot, they set up and they get away. With no discernable storyline, it’s an enigmatic and explosive celebration of freedom, something that is endlessly enhanced by Serge Gainsbourg and Brigitte Bardot presence.

It’s been only 2 weeks since the campaign launched and already there has been a huge amount of interest:

• Product website visits have increased after the launch (+52% in the UK, +22% in France, +181% (Germany), +107% (Spain), +212% (Italy).

• The online TVC version has 21 million views

• Increase of daily car builder completion since the start of the campaign: +53% (UK), +18% (France), + +63% (Germany), +127% (Spain), +216% (Italy)

• Bonnie & Clyde music search doubled (+118%) after the launch in the campaign (Google Trends)

Due to this popular appetite, we released the music on Spotify with other partnerships to follow.