Focus on ambient channels and experiential to enhance and bring to life the urban proof positioning. Gare du Nord, with its Eurostar and Thalys target affinity and its highest traffic among Paris stations (2.1 million travellers/week) was dominated by Qashqai from glass roof to the ground: a central showcase stand with hosetesses distributing information, the hugest glass roof ever covered, panels and kakemonos, interactive projection on the floor. In the meantime the streets were invaded with posters including digital Bluetooth panels. The creative was brought to life with out of frame panels and for the first time story board formatted panels were used with car stickers on the glass and 3 posters moving underneath.

Nobody can escape!At the end of the 1st quarter we achieved twice as many orders forecasted, meaning 37% of objectives realized during the first 3 months of the year!