Cannes Lions
Y&R/WUNDERMAN CHINA, Beijing / MOTOROLA / 2006
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Description
Build on the excitement and momentum created by the Youth Campaign launch to: Construct an online platform for users to interact & create mp3 ring tones, build awareness of MOTO Youth Campaign product range, drive traffic to and build awareness of Moto-musica, generate opt-ins for longer-term communications, with enough data captured for segmented messaging in time.
Similar Campaigns
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