To help Motorola launch the new Moto X, we created a series of films introducing the "Lazy Phone." With the help of comedian T.J. Miller, the films highlight Moto X's revolutionary new features and their ability to make even the smartest of smartphones appear lazy.

In "Meeting," an employee discovers the perils of having a Lazy Phone during an important meeting. The Lazy Phone announces all of our employee's incoming text messages to the entire room, including the one about the ointment. Across the table our Moto X user quietly checks his messages with the phone's revolutionary "preview" feature.