“MEGANE (=eyeglass) STORE” is a chain with over 300 stores mainly in Japan.To promote this store, we created an imaginary party named “Japanese MEGANE party”.It has a website, but people can’t enjoy it without 3-D eyeglasses which were handed out at each store.We also provided commercial messages and posters. They need 3-D eyeglasses too.The 3-D eyeglasses link the people to three media, and make people come to the stores.