Cannes Lions

Memories

BBDO NEW YORK / FEDEX / 2019

Film

Overview

Entries

Credits

Overview

Background

FedEx is an American multinational delivery company with services to every US street address and more than 220 countries and territories.

Execution

When creating a period piece, everything has to be perfect – location, casting, wardrobe, set design, direction, cinematography and film grade. If even one thing is off, you risk the authenticity of your project. So, to ensure we captured the most authentic 1930s Italian wedding possible, we filmed in a remote 16th century village in Europe, brought in props and wardrobe from the 1930s, and even cast local villagers as our wedding guests. Additionally, a critical component to the success of this concept was the development of a magical portal into the past. The goal leading up to the shoot and in post-production was to ensure that the CG transition between modern day and the 1930s Italian wedding was seamless and memorable. The result was an amazing journey back in time.

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