Cannes Lions
HAT INC., Tokyo / NTT DOCOMO / 2020
Overview
Entries
Credits
Background
NTT docomo, Japan’s No.1 mobile career company provides service to revitalize the batteries at the docomo Shops.
Feature phones have been more popular than smartphones for a long time in Japan. Now that smartphones have spread rapidly in recent years, a large number of feature phones are sleeping at home. In old feature phones, private photos, movies, messages, and animations are remaining but customers cannot see them again because the b atteries are out of work.
Execution
It's important that all the stories are true, we strictly required each actor to bring their own memorial photos, movies, and messages. Their comments are also naturally told from themselves, not written beforehand at all.
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